The Challenge
OzzleBox, known as Oz, is a Luton-based beatbox artist who delivers high-energy performances for corporate events, schools, festivals, and private functions. We first connected through a business accelerator programme, where he was looking for a website that matched his stage presence.
His requirements were specific. He wanted to break away from the visual clichés that plague performer websites — graffiti backgrounds, street art aesthetics, generic template layouts. Instead, he needed something that felt professional enough for corporate clients while still capturing the energy and creativity of his craft.
The brief:
- Create genuine personality, not template design
- Demonstrate beatboxing instantly — before visitors scroll
- Support multiple booking types: corporate, educational, entertainment
- Enable self-service quoting for different services and audience sizes
- Build credibility for higher-value corporate and educational bookings
Most performer websites show a photo and say "book me". We took a different approach. The homepage opens with an interactive drum machine built from Oz's own studio recordings. Three keys — F, G, H — trigger different beatbox sounds: kick drum, hi-hat, snare. Visitors can play immediately.
This isn't decoration. It's a ten-second demonstration of what Oz actually does. By the time someone scrolls, they've already experienced beatboxing. The barrier between "reading about a performer" and "understanding what they offer" disappears.
The audio samples were recorded specifically for this feature, ensuring the sounds represent his actual performance style rather than generic drum kit samples.
Booking a performer usually means back-and-forth emails to establish scope and pricing. We built a self-service quote matrix that handles this automatically.
Visitors select a service (I Love BeatBox workshops, Guess My BeatBox interactive shows, or Compère hosting), choose an event type (corporate, educational, entertainment), and specify duration or audience size. The system calculates pricing instantly and connects directly to Stripe for payment.
The pricing adapts to context. Workshop rates differ from hosting rates. Larger audiences command higher fees. Corporate bookings price differently from educational sessions. All of this happens without Oz needing to respond to enquiry emails — qualified leads arrive ready to book.
The visual identity avoids every performer website cliché. No graffiti. No street art. No generic "urban" aesthetic. Instead, the design uses Oz's signature orange against clean greys and whites. Bold typography. Strong photography from actual performances.
The result reads as professional — appropriate for corporate event planners and school administrators — while still feeling energetic and distinctive. The design supports his positioning for higher-value bookings rather than undercutting it.
The site launched in 2023 and continues to evolve. We've added Trustpilot integration, refined the booking flow, updated server infrastructure, and maintained the platform through regular iterations. The interactive features remain central to the experience.