Leona Graham is a voiceover artist and a presenter at Absolute Radio based in London. In 2020, we at Rocking Tech had created a brand new website to complete her high profile.
The objective was to create a dynamic and mobile-responsive new website with clean structure and live and rock'n'roll appearance, while preserving the original content and reflecting new activities, such as the Rock'N'Road podcast.
Appearance and Frontend
First, we developed wireframes and colourful Figma-mockups to incorporate all the ideas, requests and comments in a visual form. It is implemented in a dark theme, underpinned by a striking deep purple colour alongside some classic guitar silhouettes like Gibson Explorer and SG.
The next stage was to create a dynamic, mobile-ready and fully-functional HTML-frontend with small details and effects that complete the feel and look of an exquisite website: a stunning sound wave stretching through the whole website and twitching upon scrolling; interactive images, tilting upon hovering.
The homepage is the main entry point which presents Leona's work from different angles and reflects her social media activities with a bespoke Instagram photo feed and a Twitter widget.
Other website pages unfold Leona's biography, radio career and projects, with everything entwined altogether nicely with an astounding navigation menu. It also has a dedicated section for the brand new Rock'N'Road podcast series.
Towards the end of the project, we had meticulously optimised the website to the fullest extent by minimising the size of its pages and enabling various features: Gzip, Lazy Load, etc.
The project itself is a grand relaunch, therefore we had preserved not just the content and semantics, but also the URLs to maintain positions within search engines' results.
Additionally, we had prepared the website for further SEO-optimisation by placing all the essentials: meta-tags, Open Graph tags for sharing links on social media and messengers, various robots.txt files and sitemaps.
After approving all the project stages and performing the rest of the preparations by the latest standards, the website was launched successfully in late 2020 with no downtime at all.